BUY LOCAL!
BUY LOCAL!
Look Closer Buy Local
For the first time, we have developed a campaign specifically designed to promote the concept of “buying at Rosebank” targeting both everyone who works in Rosebank, and also the general public from around the area. The ideas will be promoted using the following vehicles:
Large Screen Advertising – Several large screen TV’s will be placed in strategic, high customer count locations giving the “buy local” message … plus … carrying advertising from Rosebank businesses. Also, we are placing up to 10 large Curbside Signs along Rosebank Road to add further impact. These new initiatives will highlight our new website which again re-inforces the “buy local” imperative.
The popular “Roundabout Newsletter” will have a completely new look and importantly; each edition is going to be placed within the Western Leader (8-10 thousand households per time) as well as the up to 3 thousand supplied to businesses in the Rosebank and Central Park, Lincoln Road business areas.
Finally also in the pipeline is a major Discount Voucher Scheme which will give your staff some real money saving opportunities and then be opened to the local public as well!
