The Rosebank 2030 plan has been a collaborative effort between Auckland City Council and the Rosebank business community with support from other key stakeholders of the business precinct.
WHY HAVE A BUSINESS PRECINCT PLAN?

Business development communities are located around employment areas that have the potential to support increased employment of workers, create more customers and stimulate production of goods. Development and refurbishment of business precincts across Auckland city seeks to enhance the city's competitiveness as a business location, attracting high value-adding firms and talented workers.
The objectives and outcomes of business precincts are to:
Retain and grow existing industries
Generate additional employment
Improve productivity
Encourage GDP growth and wealth creation
Support an innovation culture.
Business precinct plans are the framework used to encourage growth and they aim to deliver many of the objectives of Auckland City Council's Growth management strategy.

A PLAN FOR ROSEBANK

Rosebank is a significant business area located in West Auckland that contributes three percent of the city's total employment. It is a dynamic and highly successful production and employment zone with concentrations of activity in the manufacturing, wholesale, construction, transport and storage, property and business services sectors.

With over 8,300 employees, Rosebank has already exceeded employment growth projections for the precinct to 2021. With expected increases in employment density throughout the city's dedicated business areas, this figure will rise considerably. In order for the precinct to fulfill its potential, there is a need to consider and plan for future changes and development within the area.