Why Email Marketing is Crucial for Small Businesses in 2017

Email marketing strikes many as old-fashioned. More fashionable platforms like social media and mobile marketing getting all the attention. In fact, with a strong content marketing approach, email is more powerful than ever.

In a study released by AUT’s World Internet Project, a staggering 89% of people checked their Email daily.


  • Provides you the most direct line of communication for conversion to sales
  • moves the conversation about your business to a more personal environment – the inbox.
  • It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself. It’s what you use when you want to move from “conversation to commerce.”

If you are still not convinced here are some compelling reasons showing Email is still the number one form of digital communication in New Zealand and why your business needs to use Email marketing this year by local Rosebank business Spike.