Auckland Unlimited has launched

1 December 2020, marked the start date for Auckland Unlimited, Tāmaki Makaurau Auckland’s economic and cultural agency, committed to making our region a desirable place to live, work, visit, invest and do business.

Building on the 10-year legacy of founding organisations – Regional Facilities Auckland Ltd (RFA), and Auckland Tourism, Events & Economic Development Ltd (ATEED) – Auckland Unlimited will continue to make Auckland a vibrant destination and support the development of our region’s economy.

The purpose from today forward is very clear: to enrich cultural and economic life in Tāmaki Makaurau by creating and sharing experiences and opportunities.


What Auckland Unlimited will do

As an Auckland Council-controlled organisation, Auckland Unlimited will deliver a co-ordinated, region-wide programme to maximise cultural, social and economic benefits for residents and visitors. Driving investment and innovation, supporting Auckland businesses to thrive.

Home to some of the region’s most beloved arts, cultural, conservation and heritage institutions, Auckland Unlimited will enhance Auckland’s cultural vibrancy, providing a wealth of enriching experiences and opportunities; and telling Auckland’s story to the world.

Auckland Unlimited will lead the development of our region’s growth industries, support innovation, and help to attract transformative investment and multi-national companies.

Auckland Unlimited lays a strong foundation for Auckland’s economic and cultural development; delivering a co-ordinated, regional wide programme to maximise cultural, social and economic benefits for Auckland residents and visitors.

Auckland Unlimited will work with partners to grow Auckland’s innovation culture, support growing businesses and key industries; and attract foreign direct investment, international events and visitors from around the world.

Auckland Unlimited also delivers some of the region’s most beloved arts, cultural, conservation, sports and heritage experiences, with Auckland Art Gallery Toi o Tāmaki; Auckland Zoo, and New Zealand Maritime Museum Hui Te Ananui A Tangaroa in our portfolio.

Auckland Unlimited are New Zealand’s largest conventions operator, and will work closely with Auckland’s performing arts and sporting community to deliver unforgettable experiences across our theatres and stadiums.